How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleBuyers Are Wasting Money on Alt IDs While Cookies Still Persist
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher...
View ArticleCommerce Can No Longer Be Where Creative Goes to Die
Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every...
View ArticleOwen Wilson Does His Best Steve Jobs Impression for a Beauty Startup Ad
Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he's playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation in...
View ArticleMeta’s Ad Business Is Still Surging As Headcount Ticks Upward
Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That's up 27% compared to the same three-month period last year. Following chief executive Mark...
View ArticleMeta More Than Doubled Revenue From Its AI-Powered Ad Tool
Artificial intelligence continues to drive Meta's yearlong recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, CEO Mark Zuckerberg said during the...
View ArticleLe Monde in English Misses Lofty Subscriber Goals But Remains ‘Optimistic’
French news publisher Le Monde launched its English-language product, Le Monde in English, two years ago, with the goal of generating 30,000 subscribers by the end of 2023. It has since fallen short of...
View ArticleConsumer Relationships Aren’t Built on Financial Incentives
One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses. The most valuable of these other data sources is...
View ArticleBest Buy and CNET Are Combining Their Ad Inventory
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are...
View ArticleDigital Video Ad Spend Will Exceed Linear for the First Time
When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's...
View ArticleTaika Waititi and Future Bring Luxury With a Twist to Belvedere Ad
Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for...
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